Accept proposal

Brandly Partnership Proposal

From small renos to first floor additions, booked months ahead.

Prepared for Alex Joa, Skilled Build Co. How we’d position you for bigger jobs, bring screened homeowners to you every week, and get your calendar booked well past next month.

Black Friday: $500 setup waived30-day proof of conceptMonth one: no lock-in
Your next six monthsReferral only
NovDecJanFebMarApr
Project 1
Project 2
Booked ahead< 1 month
Gaps2

Illustrative

01 · Proposal brief

A message from our founder.

Josh Manconi, Brandly founder, at work on a laptop

Alex,

Thanks again for the chat. We couldn’t line up a time to meet properly, so rather than keep you waiting, I’ve put everything we’d normally cover into this page.

Five years in, you’ve built Skilled Build Co on your carpentry and your word of mouth. That’s the hard part. What’s missing is control: right now the work decides what you take on, not the other way round.

This proposal shows how we’d change that. We’d position you for larger renovations and first floor additions, bring screened homeowners to you every week, and get you booked months ahead, so you can start choosing your jobs.

Josh ManconiFounder, Brandly

In business5 years
Next step upFirst floor additions
Booked aheadUnder a month

What we learnt

Today

Built on your trade

  • Five years in, much of it carpentry
  • Smaller-scale renovations
  • 100% word of mouth and referrals, no marketing

The gap

The work picks you

  • Not booked out even a month ahead
  • Can’t afford to be picky with jobs
  • No steady way to reach bigger projects

The goal

Bigger jobs, booked ahead

  • Larger-scale renovations
  • First floor additions
  • A calendar full months in advance

02 · The problem

The referral rollercoaster.

Referral-only builders swing between busy patches and waiting for the phone, and end up taking whatever comes. We flatten the curve: booked ahead, steady, and on the jobs you actually want.

Referral onlyWith the Brandly Growth System
54%

of homeowners who get a referral still research the builder online before making contact.

Houzz Pro homeowner survey, 2021
61%

say seeing similar past projects matters most in who they hire, after referrals.

Houzz Pro homeowner survey, 2021
7×

more likely to qualify an enquiry contacted within an hour than one contacted an hour later.

Harvard Business Review, 2011

03 · The plan

The Brandly Growth System™, built around you.

Most agencies only run ads. The system also covers how you’re positioned, how every enquiry is handled, and how every result is tracked.

Positioning & Offer

Who we target, what we say, and why the right homeowner calls you first.

For youFrom “the carpenter who does renos” to the builder for additions

Growth Infrastructure

CRM, automations, calling and booking, so every enquiry gets worked.

For youFrom taking what comes to choosing your jobs

Marketing Attribution

Every enquiry traced from ad to quote to signed job.

For youFrom under a month booked to months ahead

Applied to your business

Your challenges, solved one by one.

Your challengeWhat we’ll do

100% word of mouth, no marketing

Meta campaigns reaching homeowners planning larger renovations and first floor additions in your area

Known for carpentry and smaller renos

Positioning, ads and offer built around the bigger jobs, so the right homeowners see you as the builder for them

Homeowners can’t see your best work

A project portfolio and branded info pack built from your photos, videos and testimonials

Not booked a month ahead

A steady weekly flow of new enquiries and booked quotes, so the calendar fills months in advance

Can’t afford to be picky

Every enquiry contacted fast (target: within 5 minutes) and screened for scope, budget, location and timeline

No visibility on future work

Lead tracking and regular reporting on enquiries, booked quotes and quoted value

04 · Proof

What the system has produced.

Qualified, quoted projects

~$180m

in project opportunities generated for our clients

Signed contracts

~$50m

in work our clients have signed from that pipeline

Michael Thompson Carpentry

$600k

of carpentry work booked in six months. Michael made $225k from it.

The CEN Construction

$200k

renovation signed within 30 days of launch.

Renovare

$13m

in revenue generated across 16 franchisees in 15 months.

Josh presenting a lead-generation workshop to Renovare franchise owners

Running a lead workshop for Renovare’s franchise owners

Three Renovare franchise owners laughing at the workshop table

Renovare franchise owners

Brandly and the Renovare team at lunch after the workshop

Lunch with the Renovare team

Across Brandly client accounts over roughly two years, to October 2026. Quoted value is not revenue; signed work is counted separately. Want to check? Ask and we’ll give you any of these clients’ numbers to call yourself.

05 · Investment

Your Growth Package.

Built for where Skilled Build Co is now, and designed to move you into larger renovations and first floor additions.

Black Friday · $500 setup waived when you start by Fri 27 Nov

Recommended for Alex

$1,750/ month + GST

Management retainer. Ad spend is separate and paid directly to Meta.

Management fee$1,750 + GST / month
Meta ad spendFrom $1,000 / month
Setup, one-off$500$0 Black Friday
  • Meta campaign strategy, ads and creative
  • Positioning and offer built around larger renovations and additions
  • Lead form, CRM and automated SMS + email follow-up
  • Every enquiry contacted fast and screened before it reaches you
  • Project portfolio and branded info pack
  • Tracking and reporting on enquiries, quotes and quoted value
  • Dedicated Campaigns Manager, weekly catch-ups and a month-end growth plan

Your monthly investment

$1,000
First month$2,925
Then monthly$2,925
Management fee incl. GST$1,925
Setup, Black Friday$500$0
Meta ad spend, paid to Meta$1,000

First 30 days: proof of concept, no lock-in. We judge month one on enquiry volume and quality, not signed jobs, because larger renovations and additions take longer than 30 days to sign. If it’s working, we agree on a 3-month growth period together.

06 · Working together

What we need from you.

Three things keep lead quality and results improving month on month.

1

Attend strategy catch-ups

We review performance, lead quality and campaign changes together.

2

Send fresh content

Photos and video from site every 1–2 months. Content requests within 10 days.

3

Keep us close to the pipeline

Tell us which leads were good, what you quoted and what you won.

To get started: send through photos and videos of your best work, especially anything larger-scale, and start capturing before-and-after footage and client testimonials on current jobs.

07 · Next steps

Your first 30 days, mapped.

What we do, what we need from you, and when. Have a read, then give me a call or text whenever suits with questions or the go-ahead.

Day 0–2 · Kick-off

Day 0–2Kick-off
Day 2–7Build
~Day 7Launch
Day 7–30Prove
Day 30Review
Brandly

Agreement and first invoice sent. Onboarding session booked.

Pages, portfolio, info pack, lead form and tracking built.

Campaigns reviewed with you, then published.

Every enquiry contacted fast and screened. Weekly catch-ups.

Results on real data and a 3-month growth plan.

You

Sign the agreement and pay month one.

Send photos, video and page access.

Approve the ads.

Run booked quotes and tell us what’s good.

Decide the next 3 months.

Ready when you are

Lock in your first 30 days, setup free.

Start by Black Friday, 27 November, and the $500 setup is on us. Month one has no lock-in: if it isn’t working, you walk.

Accept and pay month one Call Josh · 0420 608 602

Month one is $1,925: the $1,750 fee plus GST, with the $500 setup waived. Ad spend is paid to Meta separately.

Just15mins

Quick call

15 minutes with Josh

Whenever suits you. Questions, changes or the go-ahead.

When you accept

  1. We send the agreement and first invoice.
  2. You pay month one.
  3. We book your onboarding session.